Michele Simon is a public health attorney, food policy expert, author, and thought leader in the plant-based foods industry. In 2016, she founded the Plant Based Foods Association (PBFA), the nation’s only membership association promoting the interests of plant-based food companies. For five years as PBFA’s executive director, Simon grew the association to over 300 members, leading a team of policy and retail experts. Through her strategic efforts, PBFA fought off the powerful meat and dairy lobbies, and forged new marketplace opportunities for the plant-based foods industry.
Turning the calendar to 2021 represents an important sign of change right now, for obvious reasons. For me, it also signals a major milestone in my career: As of January 1, I am no longer with the Plant Based Foods Association, the organization that I founded in 2015. After five years as the organization’s leader, I would like to reflect on what we accomplished.
Let’s start with PBFA’s origin story. In late 2014, I was inspired to start a trade association while speaking with my long-time friend and colleague, Miyoko Schinner. (We were enjoying an event at Millennium, a premier…
I am an author, food policy expert, founder, and trouble-maker